Communications & Marketing
Tell dignity-centered stories across annual reports, newsletters, social, media relations, and donation pages that convert.
Annual Report
Plans and structures a nonprofit annual report: section architecture, impact-highlight selection, financial-summary framing for lay readers, donor/volunteer recognition sections, and print-vs-digital/interactive format decisions. Use for tasks like "outline our annual report," "decide what goes on the annual report cover," "write the ED/board chair letter," "structure our donor honor roll," or "turn our 990 numbers into a one-page financial summary graphic." Does not cover writing the underlying beneficiary narratives (nonprofit-storytelling), the org's ongoing brand voice/messaging house (nonprofit-brand-messaging), preparing the actual audited financial statements (nonprofit-financial-statements), or Form 990 filing itself (nonprofit-form-990).
Brand Messaging
Defines a nonprofit's brand voice, positioning statement, and messaging house (mission-aligned pillar messages, proof points, boilerplate) for consistent use across every channel. Use for tasks like "define our brand voice and tone," "write a positioning statement," "build a messaging house/message map," "create boilerplate language for our org," "our website copy and our social posts sound inconsistent, fix that," or "draft messaging guidelines for staff to use." Does not cover writing individual beneficiary stories (nonprofit-storytelling), annual report structure (nonprofit-annual-report), platform-specific social content calendars (nonprofit-social-media), press release writing (nonprofit-media-relations), or donation-page conversion copy (nonprofit-donation-page-copy) — those channels should draw on, but this skill does not produce, channel-specific copy.
Donation Page Copy
Writes and structures nonprofit website donation/giving pages to maximize completed gifts: headline and form-flow copy, ask-string/suggested-amount design, impact framing per gift amount, trust signals, and friction-reduction fixes for checkout abandonment. Use for tasks like "rewrite our donate page to convert better," "what suggested donation amounts should we use," "our donation form has high abandonment, diagnose it," "write the thank-you/confirmation page copy," or "add impact statements next to each gift amount." Does not cover paid ad copy, general website copy outside the giving flow, annual appeal email/letter copy (nonprofit-annual-appeals), peer-to-peer participant fundraising pages (nonprofit-peer-to-peer-fundraising), or payment processor/platform selection (nonprofit-digital-fundraising-tools).
Email Newsletter
Plans nonprofit e-newsletter strategy: send cadence, list segmentation for supporter (non-ask) updates, template/section structure, and subject-line and deliverability practices for the recurring newsletter — as distinct from fundraising appeal emails. Use for tasks like "design our monthly e-newsletter template," "segment our newsletter list by donor vs. volunteer vs. general subscriber," "improve our newsletter open rates," "plan our newsletter content calendar," or "should this go in the newsletter or the appeal email." Does not cover fundraising ask emails/appeal campaigns (nonprofit-annual-appeals), donor database/segmentation tooling setup (nonprofit-donor-crm), social content (nonprofit-social-media), or donation page copy (nonprofit-donation-page-copy).
Media Relations
Handles nonprofit press and media relations: writing press releases and media advisories, building journalist target lists and pitches, preparing spokespeople for interviews, and crisis/rapid-response media statements for a nonprofit news moment. Use for tasks like "write a press release for our new program launch," "pitch a local reporter on our story," "prep our ED for a TV interview," "draft a statement responding to this news story about us," or "build our media contact list." Does not cover social media content (nonprofit-social-media), the org's underlying brand voice/messaging house (nonprofit-brand-messaging), legislative testimony or lobby-day meeting prep (nonprofit-legislative-advocacy), or organizing supporter action alerts/petitions (nonprofit-grassroots-mobilization).
Social Media
Builds nonprofit social media strategy and execution: platform selection, content calendars, post-format mix (volunteer spotlights, donor shoutouts, program updates, behind-the-scenes), posting cadence, and engagement/growth tactics. Use for tasks like "build our social media content calendar," "what should we post this month on Instagram," "write a volunteer spotlight post," "plan our #GivingTuesday social push," or "our engagement is dropping, diagnose our social strategy." Does not cover the org's core brand voice/messaging house (nonprofit-brand-messaging), e-newsletter content (nonprofit-email-newsletter), press/media pitching (nonprofit-media-relations), peer-to-peer fundraising participant tools (nonprofit-peer-to-peer-fundraising), or paid ad campaign strategy/budgets (general marketing, not covered here).
Storytelling
Builds ethical beneficiary and impact storytelling for a nonprofit's case for support: selecting and structuring stories (narrative arc, protagonist framing), running dignity-safe informed-consent and interview processes, and rewriting "poverty porn"/savior-framed drafts into strengths-based narratives. Use for tasks like "write a beneficiary story for our gala program," "review this story for savior framing," "build our case-for-support narrative," or "train our team on ethical storytelling guidelines." Does not cover annual report layout/structure (nonprofit-annual-report), brand voice/messaging house (nonprofit-brand-messaging), social captions or content calendars (nonprofit-social-media), press releases/media pitching (nonprofit-media-relations), or donation-page conversion copy (nonprofit-donation-page-copy).